Company Name: Datamat Public Company Limited
Managing Director: Mr. Hansa Drandranond
Address: 219/56-59 Asoke Towers Sukhumvit 21 Road, (Asoke)
North Klongtoey
Tel: (662) 310-5004, (662) 310-5000
Fax: (662) 310-5017
Email: hansad@datamat.co.th
Website: www.datamat.co.th
Business Categories: IT Business

Company Profile :

The Company is the largest publicly-listed domestic information and communications technology (ICT) systems integrator in Thailand offering an extended range of products and services including proprietary and customized software packages and customized solutions for finance & banking, enterprise solutions, the public sector, and e-business. Over the past 24 months, five strategic acquisitions were completed in FY 2002, providing the Company with a broadened product line for its systems integration products and further technical skills in managing its businesses. Furthermore, these acquisitions position the firm for future growth.

• Financial growth. With a strengthened balance sheet, improved cash flow, and a new business and operational strategy, the Company is positioned for strong revenue and earnings growth over the next three to five years.
  
• Refocused strategy. Unlike its previous product focus on hardware and software products, the Company, the Company has shifted its focus to more value-added customer-oriented solutions. As a result, it will concentrate on more software-oriented solutions in the financial and government sectors, These solutions combine both hardware and software and allow the firm to provide a full solution to a client’s needs. In addition, these types of products, similar to the products provided by IBM and Electronic Data Systems in the U.S., maintain higher margins.
  
• New Strategic Alliance with Oracle Systems Corporation (U.S.) and Sun Microsystems (U.S.). In April 2003, one of the Company’s newly-acquired subsidiaries signed a high profile agreement with Oracle Systems Corporation to support and distribute its “RapidSTART” product not only in the Asia-Pacific region, but also on a global basis. Sun Microsystems has also indicated that it will use its extensive dealership network in Thailand and overseas to assist in the distribution of the “RapidSTART” product. The product has already been launched in the Asia-Pacific region. Oracle Systems has indicated that it will launch the product in the U.S. in October 2003, This sole product “RapidSTART” has significant potential for the group and represents the strength of the group’s talented human resources. Additionally, DATAMAT DBA opens the path for the group’s regional and international expansion.
  
• Management reorganization. The shareholders along with some key existing managers implemented a new management reorganization structure, which included the appointment of new senior managers at the CEO, CFO, and Business Development areas. These managers have tested experienced in the IT industry as well as in operating publicly-listed Thai companies. A repositioning of senior management with sourcing of experienced external executives will combine the historical relationships and customer loyalty base with contemporary business practices and an influx of additional client relationships. Additionally, the Company’s acquisition of several complimentary businesses will provide management expertise in systems integration, packaged software, and managed services.
• Blue – chip customer base. The Company’s customers include public, quasi-public and private sector enterprises such as the Communications Authority of Thailand, the Energy Generating Authority of Thailand, and the Bank of Thailand. Private sector firms include companies such as Tesco Lotus, Federal Express, DHL Worldwide Express, Maxis Communications, Bangkok Bank, Telecom Asia, and American Express.
• Increase in IT spending. Over the next 3 years independent research firms such as Forrester have forecasted that IT spending in Thailand will rise by 10.4% in 2003 and 12.5% in 2004. The public sector is expected to invest over Bt 21 bn for the 2002-2003 period representing over 33% of the expected total IT investment. The Company has strategically aligned itself to capture this increased spending due to its strong relationships with the government and its broad product base.

Current Business

             The Company’s overall strategy is to dominate the local and regional market for value added systems integration solutions. Its recent acquisitions in 2002 has provided a broad platform of products from which it can provide solutions to its clients. In particular the Thai market is showing signs of renewed growth that should be sustained for the next five years or more. The strategy is centered around a one-stop total systems integration solution, building an organization capable of offering expertise in products and services in all layers of technology from basic hardware to highly sophisticated software and the networking that ties it all together. The Company intends to become the dominant information technology systems integrator in the region.
Datamat leverages its hardware and software capabilities to provide customized solutions. In many cases, these solutions will have to be “home grown” with Datamat providing a package which takes from the firm’s hardware offering (which includes several types of PC’s, servers, and networking equipment) and customizes either existing or off-the-shelf software. To meet the latter requirement on software, the Company has created a new entity, Soft Venture, which is wholly-owned by Datamat to develop customized software product. Through Soft Venture, Datamat intends to develop value by leveraging its existing proprietary software and by using its resources to develop new customized software for its systems integration product platform.

             In addition to Soft Venture, the Company has recently acquired a controlling interest in five companies that provide a total solutions framework and will contribute significantly to the consolidate earnings of Datamat.

These companies include:
• E.T. Communications (“ET Com”)
• Datamat DBA (“DBA”)
• Definitely Corporation (“Def Corp”)
• Image Technology (“Image”)
• Datamat Education Company Limited (“Datamat Education”)
• Soft Venture

Financial information

Due to the acquisitions in 2002, the Company expects consolidated profits and revenues to increase substantially in 2003. Future revenues and profit are expected to rise significantly as the business execute their growth strategies.

Future Growth

The Company expects to grow by concentrating on the systems integration and software side of the business. The Company has developed a long-term strategy to achieve this growth and includes:

• Datamat – Increase its focus on large government systems integration projects and large financial/banking accounts. Focus on providing all types of PCs and PC related products from multi-vendors in order to build a base for future products with its clients.
• Open Computing Technology – Focus on expanding not just its Sun Microsystems hardware, but also it’s the Sun Microsystems software and related products.
• Definitely Corporation – Leverage its unique process software among manufacturing and industrial facilities.
• Datamat DBA – Because of its strong alliance with Oracle and Sun Microsystems, the potential for this project is significant. Initial penetration of their product in Asia is just beginning and has shown promise while its launch in the U.S. is to begin in October 2003
• Image Technology – As a document processing subsidiary, this firm intends to grow its business by concentrating on government accounts which have already pledged to streamline its operations due to the Prime Minister’s initiatives.
• ET Communications – Currently expanding its systems integration business into the Malaysian government sector as well as large telecommunications companies in Malaysia. In the future, ET Communications expects to extend its reach into the Asia-Pacific region
• Soft Venture – This particular subsidiary houses the many different and successful proprietary software programs for the Company’s clients in the financial, banking, and financial sectors. Leveraging off this base of customers and its software, the firm expects to develop further customized programs for its existing and new clients. The Company believes that the potential for their product is significant and will provide extensive revenue growth with high margins.
  

Products & Services :

Datamat DBA , subsidary of DATAMAT Group, specialises in Oracle Applications and products – only from Oracle, providing all necessary business and technical skills. Company works closely with clients throughout develop and implementation of applications based on Oracle and clients or partners seeking complete Managed Services of their sites. The company’s existing customer base includes a variety of commercial organisations, including Financial Services, Automotive, Oil and Gas, Textile and Garment, Trading, Education, Cosmetic, Computer Technology, Machinery, Power Plant and etc.

Company has Enterprise solution for Mid-Market and SME on Oracle Special Edition called “RapidSTART”.
This special solution assist customers build their Oracle e-business suite in lower budget than Oracle traditional implementation.

Oracle Applications Implementation Service
Implementation of
• Financials
• Distribution
• Manufacturing
• CRM
• Business Intelligence
The target focus being SME companies.

Oracle e-Business Suite – Special Edition
Oracle Applications implemented with RapidSTART actually allows customers to start using the applications within 1 hour from the start of the installation. That is not, however, the key benefit. The fact that RapidSTART pre-seeds some of the setups with acceptable data is what makes the product great. A customer can start using the applications from day one itself.

Benefits - RapidSTART optimizes only those features and functions of Oracle Applications required for customers to be in production and operational rapidly.

Speed - RapidSTART is designed for rapid implementation with a fixed-scope offering and a streamlined implementation approach. This eliminates costly and complex activities, which ultimately results in faster return on investment.

Low risk - Risk is minimized because RapidSTART, with a fixed-scope approach, eliminates potential project overruns often associated with traditional custom implementations. This happens through our pre-defined workplans, deliverables and implementation guides.

Low cost - With lower price and implementation targets, clients know the total cost of their implementation in advance and they know exactly what they are getting for their investment.