Mobile Market Opportunities

In this new era, there are such a high demand and great success in this telecom industry. All success is highly depended on software industry readiness.

The New Telecoms World of Third Generation (3G) mobile communications presents today’s businesses with immense opportunity. In this multi-vendor, multi-technology 3G world, the promise is for more powerful, flexible and efficient ways of doing business than ever before – and it’s a promise which is fast becoming reality. Here are some examples in many emerging market:

Mobile Commerce with Entertainment

VIPnet d.o.o. is the first private GSM operator in Croatia. VIPnet is oriented to new technologies and its marketing approach is based on offering new, advanced services. VIPnet is targeting mainly the young, future oriented population and wants to be perceived as the operator of customer's choice, always a promoter of new trends and technologies.

Cinema Ticketing Application enables end-users to buy movie tickets via their WAP enabled mobile phones. Application also incorporates WEB interface. The application is reusing parts of core application software, made for m-commerce applications launched earlier this year, to connect to the VIPnet's legacy systems such as CRM, billing, WAP Gateway and SMS-C. The application is also interfacing cinema reservation and ticketing system. Using the service is easy and intuitive since end-users are automatically recognized based on MSISDN number. The end-user selects the movie and time he is interested in and confirms the transaction.

The end users got the possibility to buy movie tickets while on the move for the first time in Croatia and thereby the ability to use the service any time, anywhere. Service is available 24 hours a day, 7 days a week.

Location based with Telia Mobile

Now you can use the service "House Close To You" to satisfy your curiosity. By using your mobile phone and this service you can easily get information on houses and apartments for sale in the neighborhood. This new service gives mobile users access to information on houses and apartments for sale in a specific area.

Just a few key taps are needed on your mobile phone. Then you get detailed information on everything available in the area. This information includes, for example, address, distance from your location, number of rooms, price, year built and real estate agent.

In-control of Your car with KG Knutsson enterprise in Estonia

Machine-to-machine solutions (based on GSM technology) are becoming more and more popular. A company called KG Knutsson was looking for a solution that would allow the owner of a car to have a limited remote control over the vehicle from a long distance.

The end-user has much better control over his/her car and by using the mobile phone, several systems of the car can be monitored and controlled. Also it is possible to locate the car in the case where a Mobile Positioning System (MPS) service is available and provided.

Local content

Local content is vital for success. In France, 55 percent of music sold is in French. In Japan, Japanese language choices are favored four-to-one.

In Thailand, there is high demand for Thai contents. Ericsson (Thailand) has long experience with Thai software companies who endeavor to be success and profitable in this business. Mobile market in Thailand has shown high opportunity in Thailand software industry due to the needs of local contents and promising technology in new telecom world.