• Management reorganization. The shareholders along with some key existing managers implemented a new management reorganization structure, which included the appointment of new senior managers at the CEO, CFO, and Business Development areas. These managers have tested experienced in the IT industry as well as in operating publicly-listed Thai companies. A repositioning of senior management with sourcing of experienced external executives will combine the historical relationships and customer loyalty base with contemporary business practices and an influx of additional client relationships. Additionally, the Company’s acquisition of several complimentary businesses will provide management expertise in systems integration, packaged software, and managed services.
  
  
• Blue – chip customer base. The Company’s customers include public, quasi-public and private sector enterprises such as the Communications Authority of Thailand, the Energy Generating Authority of Thailand, and the Bank of Thailand. Private sector firms include companies such as Tesco Lotus, Federal Express, DHL Worldwide Express, Maxis Communications, Bangkok Bank, Telecom Asia, and American Express.
  
  
• Increase in IT spending. Over the next 3 years independent research firms such as Forrester have forecasted that IT spending in Thailand will rise by 10.4% in 2003 and 12.5% in 2004. The public sector is expected to invest over Bt 21 bn for the 2002-2003 period representing over 33% of the expected total IT investment. The Company has strategically aligned itself to capture this increased spending due to its strong relationships with the government and its broad product base.

Current Business

             The Company’s overall strategy is to dominate the local and regional market for value added systems integration solutions. Its recent acquisitions in 2002 has provided a broad platform of products from which it can provide solutions to its clients. In particular the Thai market is showing signs of renewed growth that should be sustained for the next five years or more. The strategy is centered around a one-stop total systems integration solution, building an organization capable of offering expertise in products and services in all layers of technology from basic hardware to highly sophisticated software and the networking that ties it all together. The Company intends to become the dominant information technology systems integrator in the region.
Datamat leverages its hardware and software capabilities to provide customized solutions. In many cases, these solutions will have to be “home grown” with Datamat providing a package which takes from the firm’s hardware offering (which includes several types of PC’s, servers, and networking equipment) and customizes either existing or off-the-shelf software. To meet the latter requirement on software, the Company has created a new entity, Soft Venture, which is wholly-owned by Datamat to develop customized software product. Through Soft Venture, Datamat intends to develop value by leveraging its existing proprietary software and by using its resources to develop new customized software for its systems integration product platform.