Software Market Outlook

Mr. Anukul Tamprasirt
President
Association of Thai Software Industry (ATSI)

I appreciate Software Park Thailand to give me an opportunity to address you as the representative of The Association of Thai Software Industry (ATSI). ATSI are taking on a proactive role for developing the Software sector to become one of the strategic industries in Thailand. We represent over 150 predominance of Thai and International software organizations.

The developing countries around the world today are well aware of the crisis of the world economy. It has been going for quite sometime, and there is no magic answer to the problems. Business sectors are undeniable the cause and resolution of this world economic crisis that collectively happened overtime. Nevertheless, they are not holding responsible to solve them. Governments are usually accounted for to take care such the complexity problems with undeniable responsibilities.

To solve these hugh and messy problems, private sectors must understand that they are equally responsible to solve them as part of their demanding duties for the business. And, we must not forget that business sectors are the real reflection of the economy. We must help developing the business-led driving force to break through those vicious cycles. With working the public sector, an equal Private and Public Sectors Partnership must be established and work side-by-side to resolve the problems.

The familiar term “Private-Public-Partnership (PPP)” is frequently refereed to but difficult to find it in action except in those developing countries. For Thailand, it is not an exceptional case. We must help each other to find the “comfort working zone” to quickly and efficiently solve these problems in the bigger picture to ensure that we can successfully implement we have planed. Please all do not forget what Professor Michael E. Porter, the world-renowned economist, once said about Thailand. “Thailand is very good in planning but never good in executing them.”

We can keep working on our little problems. But, the “Digital Economy” can be disappeared before we can get around to it. The glimpses of the new emerging knowledge base economy are up in everywhere. It is imperative for us to find our own competitive edges before the new waves get here. It is then; we are back to where we started but this time on another “science and technology journey” with very little success to be seen.


 
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